1. Enterprising Man:- A business does not get started by itself. It is the entrepreneur who takes the risks and is willing to face devastating failure. He braves uncertainty, strikes out on his own, and through native wit, devotion to duty, and singleness of purpose somehow creates business and industrial activity where none existed before. His values and activities have become integral to corporate culture.
2. Visionary Leader:- An entrepreneur has a good vision and sense of mission. He instills inspiration. He is able to recognize potentially profitable opportunities and conceptualize the venture strategy. He is the key force in successfully moving the idea from the laboratory to the marketplace. He has a sense of accomplishment.